Shreddie Pop

About

Denver, CO 2024

Shredded Pop wanted to create a popcorn snack meant for the outdoor adventurous person in Colorado. This project delivered a new logo and full package design.

Target Audience

Young Adults 18 - 35
Based in Colorado and other outdoor-oriented communities
Active, adventurous and motivated by new experiences
Enjoy sports like skiing, snowboarding, mountain biking, and hiking
Identify with Colorado's rugged, independent lifestyle
Seek convenient snacks for road trips, trail days, ski outings, and outdoor events
Drawn to energetic packaging with a strong sense of movement and adventure

Project Workflow

Research & Strategy

Researched the Colorado outdoor market, target audience, competitors, visual trends, and opportunities for positioning the popcorn brand.

Logo & Identity Development

Created a new logo, supporting typography, color palette, and visual elements inspired by adventure, energy, and Colorado’s outdoor culture.

Packaging Design

Developed the complete package design, including front and back layouts, product information, flavor differentiation, and bold shelf-ready graphics.

Final Production & Presentation

Prepared print-ready packaging files, finalized brand assets, and created realistic mockups demonstrating how the new identity works across the product line.

Deliverables

• Brand research and competitor analysis

• Target-audience profile

• Creative direction and moodboard

• Primary logo design

• Secondary logo variations

• Brand color palette

• Typography system

• Supporting graphic elements

• Full packaging design

• Front and back package layouts

• Flavor-specific package variations

• Nutrition and product-information layout

• Print-ready production files

• Packaging mockups

• Final brand presentation

10 Week Deliverable Timeline

• Week 1 - Research & Discovery: Brand audit, competitor research, target-audience analysis, and project goals

• Week 2 - Creative Direction: Moodboard, visual references, color exploration, and initial design direction

• Week 3 - Logo Concepts: Preliminary logo sketches and multiple concept directions

• Week 4 - Logo Refinement: Selected logo development, typography, color palette, and supporting marks

• Week 5 - Packaging Concepts: Initial front-of-package layouts, graphic elements, and flavor-

system exploration

• Week 6 - Packaging Development: Front and back layouts, nutrition information, product details, and package variations

• Week 7 - Revisions & Production: Client feedback, final design revisions, packaging specifications, and print-ready artwork

• Week 8 - Final Delivery: Completed logo files, brand assets, production files, packaging mockups, and final presentation

Project Showcase